Company News

Avon Names Zoe Saldana as New Spokeswoman

'Avatar' actress to promote new fragrance due out in April.

Avon Products has signed actress Zoe Saldana to be the exclusive spokeswoman for the brand’s new fragrance, Eternal Magic. Debuting in April,Eternal Magic takes inspiration from the rare Princess Monaco Rose, according to Avon.

In addition to supporting Eternal Magic, Saldana will be featured in the company’s brochure as a face of Avon’s color cosmetics category in the coming months.

Saldana is currently appearing in the highly successful sci-fi thriller “Avatar.”

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